Celebrities have been reaching out to fans through the likes of facebook, twitter and other social media communities for quite some time. But lately, they’ve gotten savvy and are starting to capitalize on their huge audience followings by creating their own community sites with offerings like music downloads, ticket purchase and live chat, just for starters.
Zooey Deschanel and Lady Gaga are among those cashing in and hoping to draw sponsorship. Deschanel’s HelloGiggles site gathered 400,000 visitors in January and signed with Say Media. Lady Gaga’s fan site, named after her pet-name she calls her fans is up at LittleMonsters.com and available for viewing by email request.
Other celebs with big followings are giving back through the power of social media like Mariel Hemingway who devotes her efforts to inspiring her fans to build good health habits, both mentally and physically, to live a more fulfilling life. Check out MarielHemingway.com
Also visit out Kathy Ireland’s community site with content on everything from family to fashion at KathyIreland.com
Google is quickly following the trend offering celebrities verified profiles so hackers can’t steal their identities and serve up fake profiles, an unfortunate but common practice.
Perhaps this is why so many smart celebs are designing their own social networks instead of spending their energy competing with digital impersonators.